Business Management: Importance of Surveying…Properly
My name is Alex, and I recently finished the Surveys course on the Associate of Applied Science Degree in Business Management at Hubbard College of Administration International.
This course really opened my eyes in terms of how surveys are made, conducted and how useful they are. I actually started out on this course thinking this would be something I probably wouldn’t ever use. After starting, I grew to like it more and more and now enjoy creating the questions and just knowing the technology in general.
Surveys of course are used to get your public’s opinion, so that you can better market your product to them. Sounds simple enough right? However, what happens when you don’t survey correctly? The result is a waste of time and money and can even hurt your once well thought-out image. An example of incorrect surveying is writing whatever questions come into mind whether they are relative or not, and just jotting down the person’s answers. This information is then often used to market to target all of your publics at once.
You want to create questions that will bring out human emotion. In fact, one of the duties of good public relations is to handle human emotion and reaction. Otherwise you won’t get your communication across to the publics you want to. For example, have you ever tried to communicate to someone that is very angry? This doesn’t work very well does it?
Another mistake often made is having a specific public in mind when marketing; more specifically, thinking you know who the specific public is before even asking. You can’t just say the “teenagers under 15 public” is your public. If your product is a science-fiction romance novel, your public would be the “science-fiction romance novel public”.
I didn’t have any of this data before and just knowing this has made a tremendous difference in how I operate in doing surveys. I can see the possibilities and how the technology taught in the course can be applied to any business or activity. The thing to remember about this is that it’s just listening to your public and using their input to better service them.
Throw this data into our school systems or politics and you’ll get a government that is actually putting into place what it finds from your valuable information. People love when others listen to their opinions and are sometimes shocked that you actually used that data to better yourself or organization. I have already started using this towards my band and look forward to what results I will get from doing so.
I highly recommend this course!

Marketing is an important activity for a business. It includes so many things that people think it is hard for any company to try and address. However, there is actually an approachable and workable way for any company to address the effectiveness of their marketing
If you look around at the majority of small companies or even the largest of companies on earth, you’ll find that the staff and executives all have something in common; they don’t know the
organization, see what you have done, and predict where you’ll be. The data in this course has given me confidence in my abilities to successfully manage and has given me the tools to achieve my goals.
This is a good course. I now have a greater understanding of what it takes to
efficient and effective executive. You’ll never fail to be an executive if you follow exactly what this course teaches; all the planning, setting targets, how to handle upset situations, how to deal with problematic people and even how to systematically file your folders.
successful in anyway and area of their life. I encourage everyone to do this course, because it can help you in a lot of ways. For example, you may have a business or work in management where you have to manage, among other things, people. Having your staff communicate more effectively will help them be better
This course is fun and interesting especially the first few drills, which are more difficult, but rewarding to pass through. Now I know I’m able to confront the person before me on any occasion, place and time. These drills will help you flatten any “buttons” you may have about the considerations, barriers, or stops clients will give you. It actually was surprising how little effort it took to accomplish this, because the drills are setup with precision and relevancy. Upon finishing, I’m calmer, more stable and am more patient.
I had a lot of fun learning marketing. Before starting, I had only a vague idea about what marketing is. After taking this course, I now know what the sequence is and how you “market” the product by creating effective ads, releasing campaigns, etc. What I liked the most was that in the course, there are a lot of drills that force you to study ads.
should come to mind is to do surveys. So, how do you know if you’re conducting surveying properly?