Degree Program: Marketing Apprenticeship
I did my Marketing Apprenticeship at Fresh Aire Duct Cleaning.
This was such a fun apprenticeship that I enjoyed so much and I learned a lot about the subject of Marketing. Now I can promote and sell anything to the WORLD!!
First of all I needed to know about the product very well in order to sell it or promote it. If you don’t know about your product very well you can’t make any promo piece for it. You can’t let the other people know about it. You can’t sell it. Before I started this apprenticeship I wasn’t aware about the air duct cleaning industry at all. So I needed to learn about it from the beginning and it was very interesting.
I went to the actual job site and observe the air duct cleaning service. I even went up to the attic with one of the employees and took some pictures of the employee who was cleaning the main air duct system with his tools. Now I know the air duct cleaning procedure very well. It was such a valuable experience for me.
Through this apprenticeship I realized something pretty cool. With the tech I learned from the Marketing course, I can promote anything and everything if I want to! I can get the result very easily, without having any problem. I can create want for any kind of product, from anybody! The tech is very simple and amazing.
I designed a promo piece based on the survey result and the owner of the company liked it very much. They printed 10,000 copies of it for their promo campaign. One of the sales ladies started using my survey result when she was closing the sale over the phone. After a week, she achieved the highest statistics for weekly GI of home air duct cleaning!
I really enjoyed this apprenticeship. Even though I’m an apprentice, it was very nice to see the humongous effect I created on the actual business, using my newly attained Marketing abilities. This increased my confidence concerning my knowledge. If you look at the world you will see a lot of misunderstood technology, promo pieces and PR campaigns. I’m sure that my products are more effective than some current successful marketing companies and will continue to improve my skills in the years to come!
Hiro Suganuma

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