Degree Program: Define Your Publics
My name is Daphna, and I own a Life Coaching company in Los Angeles, CA. The following is a success story I wrote from degree program student Jonathan Turton recently conducting his Surveys course apprenticeship in my company.
Since opening my office last year, I hadn’t defined my public. The first win I had on this project was finally doing so. Jonathan referred me to the some data from his course on “wrong publics.” It was through learning this data that I finally worked out this very vital point! I now see how absolutely indispensable that action was. Then came the surveys. I was surprised at the buttons that came up. I was very far from them in my marketing efforts. I also gained the valuable data on what images and symbols positioned with my products/services.
For the first time, I am actually ready to put together the right promo for my business, and effectively introduce myself to my potential public.
Thank you for your help!
I can see the relief on the staff member by identifying the real cause of what happened in her area to cause a down trending situation. It was not that she was getting lazy and not doing her job. It had just gotten to the point where she was not able to accomplish all the extra work she had due to increased number of patients seen and to being under-staffed.
This apprenticeship really taught me a lot and gave me the experience of how to handle others and get along with them. It gave me a lot of reality on how to get along with others and how to handle situations in the work environment to ensure healthy relationships.
From this apprenticeship, I realized that a good program and a well-set plan will obtain the valuable final products (VFPs) both effectively and efficiently. Creating effective programs is the first step. It is vital to have this step in before one can even think about organizing the execution of such programs.
It was an honor to work with the company representative, Caroline Hallak and degree student, Miranda Hazen. Caroline is a designer for bridal gowns and I’ve always been interested about fashion. From this apprenticeship, I now realize how important it is to issue the “Basic Purpose” as a first policy in a company, because any company wants their brand to be well known by public. This is what the “Basic Purpose” policy learned on the course does. After doing this apprenticeship, I now know how vital the practice of issuing policy to a company is in helping it materialize the owner’s ideas and ultimately reaching its goals.
When I got with the employee, I could see that he was having some problems controlling his job efficiently and he had a lot of confusion because of it. I immediately started applying the data from the course. It was amazing to see that by the next day he was more efficient and had handled the confusions he was having! By providing him the data of the “stable datum,” which tells you how to handle any confusion, and with the Affinity-Realty-Communication (ARC), and control handling, the employee really improved. In fact, he was able to accomplish the same amount of work in half the time! This was amazing.
was really effective in creating responses to a promotional piece. The art of communicating can be taken to exceptional levels with a well designed and creative marketing campaign. I’m very glad I learned about it, and I’m proud of the results I got with it. The potential survival of a great business activity was increased ten-fold with it!
application of control and the use of emotion. The apprenticeship contains drills that actually call for the student to conduct sales in a real setting. For this, I chose to sell the new book The Complete Guide To Successful Selling, available through the College bookstore.
Time is money. I have a much greater appreciation for this old saying after finishing this course. What tends to happen in a lot of current organizations is that people end up doing things twice when they could finish all at once. This “double-work” costs a lot of money and valuable production time.
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