Featured Alumni

I am Bassam El Houssami, a Lebanese student from Beirut, Lebanon on the Associate Degree Program at the Hubbard College of Administration (HCA), Los Angeles, CA.  I have just completed the “Marketing” course.

Marketing has finally made sense to me. Marketing creates want in the public to acquire a product. Marketing has long been misunderstood and confused with promotion and public relations. What is marketing? Marketing is the conceiving and packaging and the moving (selling) of a specific product into public hands. In other words, it is the way you prepare, take to and place on the market a certain product that will in return obtain maximum potential return. How do you measure marketing success? RESPONSE is the ultimate result a marketing person is seeking to achieve from his or her marketing actions.

From this course, I realized how marketing campaigns can cost millions of dollars and yet barely recoup the cost of the campaign. Why arenít the campaigns creating response? Marketing materials not created from surveys of one’s target public will almost certainly fail every time unless “you are lucky.” Stop investing thousands of dollars in luck, and start spending on survey-based marketing!  Included in this same course, were insights into how to properly design ads, so that they are effective.

I can keep writing on how good this course is and how effective it  will make your marketing actions. However, I will stop here and say “This is the way to marketing success!”

I am currently on my final degree course “How to Increase Want for Your Products through Effective Sales Techniques.” I am eager to graduate and begin my consultant level training.

I am Damiano Shehu, an Albanian student from Tirana on the Associate Degree Program at the Hubbard College of Administration (HCA), Los Angeles, CA.  I recently finished the Marketing and Public Relations Surveys Apprenticeship.

I had a great time during this apprenticeship. I learned that surveys are not only fun but very useful for a business too. By applying the data I learned on the Marketing and Public Relations Surveys Course, I was able to get a great result. I got the buttons, which are the answers that were given the most number of times to each survey question. In addition, I was able to determine the positioning, which is the placement of the product in somebody’s life or mind and in relation to other products, based on the buttons.

When you survey people you get various types of responses. What conventional survey takers usually look for is a yes or no type of question. These types of questions do not bring about an emotional response. It is extremely crucial to be able to get an emotional response.  Once you have an emotional response from your survey question, you can use that answer in your promotion.

I think that this apprenticeship was great, and I would suggest it for anyone that works in promotion and marketing.

The HCA is a self-paced business school that offers an exceptional business administration curriculum, unique learning technology, life-changing apprenticeships and internships, assistance with job placement and a lifetime warranty for students.  I am currently on the Marketing apprenticeship.

I am Hiro Suganuma, a Japanese student from Yokohama on the Associate Degree Program at the Hubbard College of Administration (HCA), Los Angeles, CA.  I did my Marketing Apprenticeship at Fresh Aire Duct Cleaning.

This was a fun apprenticeship that I enjoyed so much. I learned a lot about the subject of marketing. Now, I can promote and sell anything to the WORLD!!

First, I needed to know about the product very well in order to sell it or promote it. If I didnít know the product very well I couldn’t make any promo piece for it. I couldn’t let other people know about it, I couldn’t sell it and before I started this apprenticeship, I wasn’t aware of the air duct cleaning industry at all. I needed to learn about it from the beginning, and it was very interesting.

I went to an actual job site and observed the air duct cleaning service. I even went up to the attic with one of the employees and took some pictures of the employee cleaning the main air duct system using his tools. Now I know the air duct cleaning procedure very well. Marketing wise, it was such a valuable experience for me.

Through this apprenticeship, I realized something very useful. With the Administrative Technology I learned in the Marketing Course, I can promote anything and everything I want! I can get the result very easily without having any problems. I can create want for any kind of product from any public! The Administrative Technology is very simple and amazing.

I did a survey of the company’s public to determine the basis of my marketing efforts. I designed a promo piece based on the survey result. The owner of the company liked it very much. She printed 10,000 copies of it for the company promo campaign. One of the sales ladies started using my survey result as part of her sales presentation over the phone. After a week, she had achieved the highest ever statistics for weekly sales! 

I really enjoyed this apprenticeship. Although I was an apprentice, it was very heartening to see the humongous effect I created in the business, using my newly attained marketing abilities. This experience increased my confidence concerning my knowledge. If one looks at the world, one sees a lot of misunderstood technology (for example, inept promo pieces and PR campaigns). Iím sure that my products are more effective than some marketing companies. I will continue to improve my skills in the years to come!

I did my Marketing Apprenticeship at Fresh Aire Duct Cleaning.

This was such a fun apprenticeship that I enjoyed so much and I learned a lot about the subject of Marketing. Now I can promote and sell anything to the WORLD!!

First of all I needed to know about the product very well in order to sell it or promote it. If you don’t know about your product very well you can’t make any promo piece for it. You can’t let the other people know about it. You can’t sell it. Before I started this apprenticeship I wasn’t aware about the air duct cleaning industry at all. So I needed to learn about it from the beginning and it was very interesting.

I went to the actual job site and observe the air duct cleaning service. I even went up to the attic with one of the employees and took some pictures of the employee who was cleaning the main air duct system with his tools. Now I know the air duct cleaning procedure very well. It was such a valuable experience for me.

Through this apprenticeship I realized something pretty cool. With the tech I learned from the Marketing course, I can promote anything and everything if I want to! I can get the result very easily, without having any problem. I can create want for any kind of product, from anybody! The tech is very simple and amazing.

I designed a promo piece based on the survey result and the owner of the company liked it very much. They printed 10,000 copies of it for their promo campaign. One of the sales ladies started using my survey result when she was closing the sale over the phone. After a week, she achieved the highest statistics for weekly GI of home air duct cleaning!

I really enjoyed this apprenticeship. Even though I’m an apprentice, it was very nice to see the humongous effect I created on the actual business, using my newly attained Marketing abilities. This increased my confidence concerning my knowledge. If you look at the world you will see a lot of misunderstood technology, promo pieces and PR campaigns. I’m sure that my products are more effective than some current successful marketing companies and will continue to improve my skills in the years to come!

Hiro Suganuma

I am Juan Carlos Ramos Paulino, a Dominican student from Santo Domingo, on the associate degree program at the Hubbard College of Administration (HCA), Los Angeles, CA.

I liked the “Marketing” course a lot.  I enjoyed learning about positioning and how to evaluate ads—how to create them too.  It’s all very creative and life enhancing, and I felt right at home.

The art section was fantastic.  I liked how L. Ron Hubbard talks about life being a form of art. I also liked his views regarding the necessity of finding the senior data in any area of life.  He emphasizes that we should be professional artists and create effects that cause positive emotional responses.

I was surprised to discover that presentation is a message in itself.

Hubbard College of Administration is a self-paced business school that offers an exceptional business administration curriculum, unique learning technology, life-changing apprenticeships and internships, assistance with job placement and a lifetime warranty for students.  Juan Carlos is currently on the “How to Create Want for Your Products through Effective Sales Techniques” course.