Tom Cummings

But, how will you communicate?

Will you just say whatever you think of to your public? Is what you are saying real to them?

In actual fact you better know what they need or want so they will be interested in what you are saying. The most interesting thing I learned in this apprenticeship is “grant someone their thoughts.” You agree with them then you will have opportunity to deal with them. I realized that some people they just want to put their thought on you but never agree with you. Guess what then happens, you walk away, because they didn’t grant your thoughts!

When I was doing the PR event I paid attention to my public. I considered their thoughts, then I conveyed the message I wanted them to know. Now they are happy to take your thoughts and you will have a successful PR event.

Josh Lin

I am very happy to say that I’ve finished my Public Relations Apprenticeship with success for both myself and the person I worked with. I had worked with Ali Helnwein, a composer of string and woodwind instruments, who is a person I’ve worked with on two previous apprenticeships. This time I got to help Ali’s band, Demo-Team, hold a fundraiser that included performances from the band, photos, and refreshments to help them finalize production on their second album. We had little time to get the event together and a lot of actions needed to be put into place for the event to work.

How did I pull such an event off? I simply used the information included in both the Public Relations course pack and the Planning course pack. I did fact-finding on the event, set up the time and location of the event, worked out what we were going to communicate to the public we were inviting and what we would communicate to them during the event, etc. and put it all into a program. This program included every single step that needed to occur along with who needed to perform those steps. This way the person executing the steps wouldn’t be wondering what they had to do next or question if he was even doing the thing in sequence.

This data made putting together the event a cinch, both for me and the band. I went to the event when it was held and we got over 30 people to come, and we had only a week to promote and put it together. We also raised over $400 which brought Demo-Team even closer to accomplishing their goal. In fact, after the performance Demo-Team had raised enough money to finalize their album production. This was amazing to hear and increased my faith in this very simple technology. I am absolutely confident in my ability to establish good public relations with the community for any group and put together successful plans so that they themselves become successful too.

-Alex Edwards

I used to think that a public relations person (PR) is someone who looks pretty or handsome, dresses nicely and standing on some stage making a speech.  It wassomeone meets a lot of people. At that time, a PR position was a really interesting and admirable line of work. Yet it was something that was quite easy.

After learning this course, I realize being in PR isn’t a piece of cake. To become good at PR, you have to have the ability to handle every possible circumstance with an ability to confront and get the best solution for the majority of the publics. I’ve gotten so much out of this course!  One thing that is very new to me is that PR is not just for a company or a business. PR tech can actually apply to your own personal life as well. During the course, I learned how to handle any rumor or lies about me that may be created and how I can avoid them along with making myself better known as well.

This is an amazing course! It helps you to see how you can improve your life and understand the people you might be working with or just people in general. This course is helpful in every way, and when you apply it, it’s very useful to your life and improves your relationships with others.

My name is Eiman Rahnama.  I am a degree graduate from Hubbard College of Administration International.  I just finished the Consultant Level 2 Internship en- route to becoming certified as a Master Consultant.

The Consultant Level 2 Internship was truly amazing! I had an opportunity to work with a consulting company, and the interesting part was that this consultant company needed consulting themselves. I went in I looked at their Public Relations division (Sales) statistics, which had been lacking significantly. I was able to interview the Executives to see what the Executives needed and wanted from me. Then I started working with the person whose production was bugged.

I was able to instantly spot negative and positive points; I was actually surprised because I have no experience in their field. Then I gave the person some recommendations and started with the Product Debug action (an action learned from the Product Debug course at HCAI). Within hours we spotted what was the problem, I wrote a handling for it. And in few days, the personís statistics were high; higher than they have ever been for anyone that was working in that position!

This was a great feeling, I was able to help someone and it really didnít take much effort. It was amazing that I didnít do the job for them. All I had to do was find what was wrong and tell them how to fix it by showing them the right references from the course. In addition, I was able to create such good relationship from the products that I produced at my internship site that I feel like everyone there respects me and wants me to help them with their production.

I really enjoyed doing consultant Level 2. It was an experience for me to see how capable and competent I have become since learning this Administrative Technology, and how much more valuable I am to my society as a consultant and as person.  I know I can produce the amount of change needed!

By Josh Lin, a Taiwanese student from Taichung on the Associate Degree Program at the Hubbard College of Administration (HCA), Los Angeles, CA.

I’ve been wondering why people do this or do that for a long while; I really wanted to know why. I wanted to know how to get along well with people. Or when I see some human reaction, I wanted to know how to handle it. Unfortunately, I never got this question sorted out. By doing this course “How to Evaluate and Predict Human Behavior,” I got a framework of understanding that allowed me to resolve this issue for myself. Now I am more confident about dealing with people.

Handling people is built on three essential factors: Affinity (closeness), Reality and Communication. They form what is called the ARC Triangle.  The three factors are directly correlated.  Meaning as one moves up, the others move up, as one moves down the others move down. It is very important to know this when one is dealing with people or inanimate objects. For example, if I want to know something better, then I need to reach it, which requires increasing my affinity toward that. When I communicate with it, I get more reality about it.
Another important tool I learned about human behavior centers around emotional tone. I learned that each emotional tone has a predictable set of physiological and behavioral correlates. For instance, how one listens or speaks will differ for a person who is angry versus a person who is cheerful.  There is even more to this, no matter what emotional tone someone is in, in order to deal with him or her effectively, one needs to use the ARC Triangle.

In conclusion, by doing this course I acquired at least two vital tools for answering my initial questions about human behavior. Beyond that, the same tools turned out to be fundamental in handling the material world as well. I am now more confident about my ability to deal with my life.

Hubbard College of Administration is a self-paced business school that offers an exceptional business administration curriculum, unique learning technology, life-changing apprenticeships and internships, assistance with job placement and a lifetime warranty for students. I am currently on the “How to Increase Efficiency in Your Business” apprenticeship.