Tom Cummings

Surveying can be seen so often.  Most companies are after the same thing; what are our customers thinking and saying?I think we’ve al done a survey for someone before wether at the mall, at home on the phone, etc.  I remember taking one once.   The surveyor told me that he was collecting the opinions from people who had been to their shops. He wanted to know why did people choose their product rather than others’.

The survey questions didn’t really get valid opinions, because the questions weren’t created properly.  This course teaches the key pints of surveying.  It elaborates how to create valid survey questions, who should you ask them and how to use survey results for different activities such as PR campaign.  This course gave me the confidence to get valuable data from the public and use it to help a business.

This apprenticeship gave me a ton of experience in the field of surveying.  Seriously, I feel like I know and can do so much with surveys that I’ll never have a worry when doing them. The power of this apprenticeship really hit me on the second section, which involved making a particular survey that would emanate human emotion.  The purpose of this is to get as many done as possible until you’ve received a response value over 50% out of all people asked.

I got to do these surveys with a composer. I did my Financial Planning apprenticeship for this individual, and was aiming to help him learn more about his targeted public.  Basically, to find out what they’d want from a composer in regards to recording orchestral instruments for recording musicians.

Once this survey and a second survey were completed, I felt like I was on a whole new tier of this technology. The course gave me the data, and the apprenticeship really had me bringing its application to fruition. I got sufficient answers for both surveys and now the individual has the data he needs in order to share his service within that public in such a way that they’ll be open to listening to the message.

It happens each and every day. Companies think of new and interesting ways to get their public to hear them and buy their products. Some of these companies do this successfully; you can take Apple as an example. I’m sure they take their customer’s thoughts and opinions very seriously and that has contributed to their huge success.

Surveys open the door to the public.  You get to hear their thoughts, ideas, concepts, etc. It just makes sense that potential customers will be more willing to respond to an advertisement or even let it catch their eye if it had what they’ve been worrying about, which is accompanied by your product/service that serves as a solution or improvement.

You own a business and you sell your products.  Yet, how do you know that what you’re selling is the right product for the right public?  The first thing thatshould come to mind is to do surveys. So, how do you know if you’re conducting surveying properly?

Recently, while walking down the street, a surveyor stopped me and asked for a survey, so I said ok. The survey questions had nothing to do with the product he was trying to gather information on.  It was pointless and a waste of time for him to even be paid to conduct the activity.

Few people have been properly trained in surveying to know that there’s a technology and an art to doing them right. The survey course will give you the data on how to make up the survey questions to find out what is wanted and needed from publics.  For example, the answer to the right questions will symbolize a picture, which can then be put into a promo piece.

I had a lot of fun doing the surveys, and recommend this course to everyone.

Since opening my office last year, I hadn’t defined my public.  The first win I had on this project was finally doing so.  Jonathan referred me to the some data from his course on “wrong publics.”  It was through learning this data that I finally worked out this very vital point!  I now see how absolutely indispensable that action was. Then came the surveys.  I was surprised at the buttons that came up.  I was very far from them in my marketing efforts.  I also gained the valuable data on what images and symbols positioned with my products/services.

For the first time, I am actually ready to put together the right promo for my business, and effectively introduce myself to my potential public.

Thank you for your help!

This was a phenomenal course. From this course, I was able to learn how to find the viewpoint of a public about a specific product.  By knowing this, I’m able towork miracles, as I’m able to promote a product better.  One way of doing this is by using the correct buttons in order to attract your public, and through this process, be able to give out the message you’re intending to give out. It is through this simple action that you can make yourself more known and attract a lot more clients. This was an amazing course and I recommend it to anyone!

I just completed the Surveys course. This course gives you a very powerful tool about how you actually create and conduct surveying. I have done some practical surveys before.  Previously, it wasn’t that hard for me to understand the sequence.  However, this time I got to know how I can actually CREATE the survey questions and get the right public, so I can establish a nice marketing campaign to promote my products widely known to publics.

This course also gives you another tool called the Tone Scale.  The Tone Scale is a scale that shows what emotion (tone) you are at, and based on that, the surveyor can determine what reality the publics are in which provides you with the needed information to create the same reality and have agreement with them.

One of the main things I got from Surveys is that you do surveys with ARC (Affinity, Reality and Communication). No ARC, no surveys; no surveys, no buttons; no buttons, no promotion, and then you got NOTHING.  Surveys are a MUST before you promote things. It’s the key to success, and I now see the necessity of Surveys!

I am Damiano Shehu, an Albanian student from Tirana on the Associate Degree Program at the Hubbard College of Administration (HCA), Los Angeles, CA.  I recently finished the Marketing and Public Relations Surveys Apprenticeship.

I had a great time during this apprenticeship. I learned that surveys are not only fun but very useful for a business too. By applying the data I learned on the Marketing and Public Relations Surveys Course, I was able to get a great result. I got the buttons, which are the answers that were given the most number of times to each survey question. In addition, I was able to determine the positioning, which is the placement of the product in somebody’s life or mind and in relation to other products, based on the buttons.

When you survey people you get various types of responses. What conventional survey takers usually look for is a yes or no type of question. These types of questions do not bring about an emotional response. It is extremely crucial to be able to get an emotional response.  Once you have an emotional response from your survey question, you can use that answer in your promotion.

I think that this apprenticeship was great, and I would suggest it for anyone that works in promotion and marketing.

The HCA is a self-paced business school that offers an exceptional business administration curriculum, unique learning technology, life-changing apprenticeships and internships, assistance with job placement and a lifetime warranty for students.  I am currently on the Marketing apprenticeship.